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四、英譯漢

講了人工智能在digital marketing里的應(yīng)用，生詞不多，與往年翻譯題目相比難度偏低。

Translation

(46) AI can also be used to identify the lifestyles choices of customers regarding their hobbies,favorite celebrities,and fashions to provide unique content in marketing messages put out through social media.

【參考譯文】人工智能還可以用來識別出消費者生活方式的選擇，包括他們的愛好、最喜歡的名人和時尚，從而通過社交媒體發(fā)布的營銷信息來提供獨特的內(nèi)容。

(47) Some believe that Al is negatively impacting on the marketer's role by reducing creativity and removing jobs,but they are aware that it is a way of reducing costs and creating new information.

【參考譯文】一些人認(rèn)為，人工智能通過減少創(chuàng)造力和工作機會對營銷人員產(chǎn)生了負(fù)面影響，但他們也意識到，這是一種降低成本和創(chuàng)造新信息的方式。

(48) Algorithms used to stimulate human interactions are creating many of these concerns,especially as no-one is quite sure what the outcomes of using Al to interact with customers will be.

【參考譯文】用于刺激人際互動的算法正在引發(fā)許多此類擔(dān)憂，尤其是在沒有人非常確定使用人工智能與客戶互動的結(jié)果會是什么情況下。

(49)If customers are not willing to share data.AI will be starved of essential information and will not beable to function effectively or employ machine learning to improve its marketing content and communication.

【參考譯文】如果客戶不愿意分享數(shù)據(jù)，人工智能將缺乏必要的信息，無法有效地發(fā)揮作用，也無法使用機器學(xué)習(xí)來改善其營銷內(nèi)容和傳播。

(50)The non-intrusive delivery of the marketing message in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.

【參考譯文】以一種對目標(biāo)客戶需求敏感的方式非侵入式地傳遞營銷信息是數(shù)字營銷人員面臨的關(guān)鍵挑戰(zhàn)之一。