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APPLE posted the largest quarterly earnings of any company, ever, yesterday. It made $18.4 billion in profit in the three months to December 26th 2015, beating the record it set a year earlier by a few hundred million dollars. But that’s in the past. The word on the street is all about how Apple will fare next quarter. Thanks to turmoil in emerging markets, chiefly in China, where it makes a quarter of its sales, quarterly revenue is expected to fall by about 11% year-on-year. That would mark the end of a remarkable run for Apple—51 quarters of consecutive year-on-year revenue growth—just as it nears completion on its $5 billion new HQ.

蘋果公司昨日公布了其高于任何公司的當(dāng)季收益。截止到2015年12月26號(hào)的這三個(gè)月中，蘋果公司收益為184億美元，比其前一年所創(chuàng)紀(jì)錄高出幾億美元。但那是過去了�，F(xiàn)在大街上貼著的新聞都是關(guān)于蘋果公司在下一季度將如何進(jìn)展的消息。由于來自于主要發(fā)生在中國這樣的新興市場(chǎng)的動(dòng)蕩(蘋果公司產(chǎn)品的銷量有四分之一來自于中國)，蘋果公司的季度收益預(yù)計(jì)將同比下降11%左右。那將會(huì)終結(jié)蘋果公司的運(yùn)營(yíng)神話——連續(xù)51個(gè)季度的同比增長(zhǎng)——而此時(shí)蘋果公司也即將建成其耗資50億美元的新總部。

Apple’s fortunes are dominated by the iPhone, from which it earns around two-thirds of its revenues. Over the past ten years the company has sold 900m iPhones, compared to: 350m iPods, 300m iPads and 140m Macs. The much-hyped smartwatch has sold perhaps 12m-15m units since it was launched in April, earning around $4 billion in revenue. Nevertheless, Apple can now boast a new landmark: one billion active devices over the past 90 days. Add to that a $150 billion cash-pile—the “mother of all balance sheets” in the words of Tim Cook, its boss—and the company remains in rude health.

蘋果公司的財(cái)富來源主要是iphone，而iphone幾乎給蘋果公司公司帶來了三分之二的收益。在過去的十年間，蘋果公司銷售了9億部iphone，3.5億部iPod，3億臺(tái)iPad，1.4億臺(tái)Mac book。大肆炒作的智能手表自4月份上市以來，也只售出了1200~1500萬部，為蘋果公司帶來了大概40億的收入。盡管如此，蘋果公司現(xiàn)在可以吹噓其新的里程碑了：在過去90天內(nèi)售出了10億部有源器件。除了這所帶來的1500億現(xiàn)金總額之外——引用Tim Cook的話，“所有資產(chǎn)負(fù)債表的媽媽”，也就是蘋果的老總——以及整個(gè)公司，都依然勢(shì)猛如牛。