物流英語(yǔ)（21世紀(jì)高職高專(zhuān)規(guī)劃教材——物流管理系列）
- 所屬分類(lèi)：
- 作者：
歐陽(yáng)斌，張耀平 主編
- 出版社：
清華大學(xué)出版社
- ISBN：9787302220961
- 出版日期：2010-3-1
-
原價(jià)：
￥22.00元
現(xiàn)價(jià)：￥15.20元
-
本書(shū)信息由合作網(wǎng)站提供，請(qǐng)前往以下網(wǎng)站購(gòu)買(mǎi)：
圖書(shū)簡(jiǎn)介
《物流英語(yǔ)》是物流專(zhuān)業(yè)學(xué)生的一門(mén)必修課程，旨在培養(yǎng)學(xué)生在物流實(shí)踐中的英語(yǔ)交流技能。本書(shū)共12章，主要內(nèi)容有物流概念、供應(yīng)鏈管理、物流運(yùn)輸、第三方物流、零售供應(yīng)鏈、連鎖超市、配送中心、多式聯(lián)運(yùn)、采購(gòu)管理、物流信息管理、客戶(hù)服務(wù)、包裝與條碼識(shí)別。本書(shū)適合作為高職高專(zhuān)類(lèi)物流專(zhuān)業(yè)學(xué)生的專(zhuān)業(yè)英語(yǔ)或雙語(yǔ)教學(xué)教材，也可作為市場(chǎng)營(yíng)銷(xiāo)、國(guó)際貿(mào)易等專(zhuān)業(yè)學(xué)生的教材。
目錄
Chapter 1 Logistics
Text 1 What is Logistics?
Role Play 1 Placing an Order
Text 2 The Definition of Logistics
Role Play 2 Deliveries and Suppliers
Case Study Logistics at Wal-Mart
Test
Chapter 2 Supply Chain Management
Text 1 Role of Logistics in the Supply Chain
Role Play 1 Conversation with Forward Air President ( I )
Text 2 What is Supply Chain Management?
Role Play 2 Conversation with Forward Air President ( II )
Case Study Future Trends in Supply Chain Management
Test
Chapter 3 Transportation
Text 1 The Purpose of Transportation
Role Play 1 UK Transportation Conversation
Text 2 Definition of Transportation
Role Play 2 Ground Transportation
Case Study Yamato Transport Co., Ltd.
.Test
Chapter 4 A Third Party Logistics Provider
Text I What is Outsourcing?
Role Play I Problems with a Client
Text 2 Definition of Third Party Logistics
Role Play 2 Sales Terminology
Case Study How to Select a Third-Party Logistics Provider
Test
Chapter 5 Retailing Logistics
Text 1 Retail Supply Chains
Role Play 1 A Retail Conversation
Text 2 Retailing Logistics in U.K.
Role Play 2 Meeting with Customers
Case Study Grampian Country Food Group
Test
Chapter 6 Chain Store
Text 1 Standardization of the Operation of Chain Stores--An Opinion
Role Play 1 British Food
Text 2 Definition of Chain Stores
Role Play 2 Bargaining at a Flea-Market
Case Study McDonald's Corporation
Test
Chapter 7 Distribution Center
Text 1 What Is a Distribution Center?
Role Play 1 Target Distribution Center
Text 2 Warehouse Management
Role Play 2 Distribution Opportunities
Case Study Turbocharged Warehouse & Distribution Center
Test
Chapter 8 Intermodal Transportation
Text 1 Containerization-Past,Present and Future
Role Play 1 Import and Export Business
Text 2 The Nature of Intermodalism
Role Play 2 The Economics
Case Study International Transportation Operation
Test
Chapter 9 Procurement
Text 1 Definition about Procurement
Role Play 1 An Office in the University of Paisley
Text 2 Application of Procurement Systems
Role Play 2 An Office in the University of Paisley
Case Study United Nations' Procurement Methods
Test
Chapter 10 Information Management
Text 1 Logistics Information and Communication Technology
Role Play 1 Using a Computer
Text 2 Information Application
Role Play 2 Hooking Up My Computer
Case Study Use of EDI in the Supply Chain
Test
Chapter 11 Customer Service
Text 1 Eight Rules for Good Customer Service
Role Play 1 Customer Services ( I )
Text 2 Developing a Logistics Service Quality Scale
Role Play 2 Customer Services ( II )
Case Study Back-to-back Supply Chain Services Is More Than Just Logistics
Test
Chapter 12 Packaging
Text 1 Introduction to Packaging
Role Play 1 The Packaging ( I )
Text 2 Packaging Types
Role Play 2 The Packaging ( II )
Case Study Coca-Cola Company
Test
Appendix A Logistics Documents
Appendix B Abbreviations
Reference
