國(guó)際商務(wù)英語(yǔ)
- 所屬分類(lèi)：
高職高專(zhuān)
- 作者：
顧曉濱 等主編
- 出版社：
科學(xué)出版社
- ISBN：9787030312839
- 出版日期：2011-6-1
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原價(jià)：
￥20.00元
現(xiàn)價(jià)：￥14.50元
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圖書(shū)簡(jiǎn)介
由劉艷主編的本書(shū)共分12個(gè)單元，主要內(nèi)容涉及外貿(mào)業(yè)務(wù)的各個(gè)環(huán)節(jié)，如出口磋商、貨款支付、商品包裝和檢驗(yàn)、國(guó)際貨物運(yùn)輸、保險(xiǎn)、銷(xiāo)售技巧等。本書(shū)各單元均設(shè)置了單元概要、單元目標(biāo)、正文、語(yǔ)言點(diǎn)聚焦、練習(xí)題等欄目，旨在全面培養(yǎng)學(xué)生的商務(wù)英語(yǔ)水平、語(yǔ)言知識(shí)和業(yè)務(wù)能力。
本書(shū)適合高職及應(yīng)用型本科院校國(guó)際商務(wù)、大學(xué)英語(yǔ)、商務(wù)英語(yǔ)、報(bào)關(guān)與貨運(yùn)代理等相關(guān)專(zhuān)業(yè)使用。也可供企業(yè)開(kāi)展專(zhuān)業(yè)英語(yǔ)知識(shí)培訓(xùn)時(shí)參考。
目錄
Unit One The Circumstances of International Market Part Ⅰ Text: The Globalization of Markets Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Two Business Management Part Ⅰ Text: Business Management in a Global Environment Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Three Exporting Goods Part Ⅰ Text: Benefits from Exports Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Four A Business Negotiation Part Ⅰ Text: Business Negotiation in International Trade Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Five Commodity Packaging Part Ⅰ Text: Packing and Marking of Goods Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Six Terms of Payment Part Ⅰ Text: Modes of International Payment Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Seven Shipping Documents Part Ⅰ Text: Shipping Documents Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Eight Insurance Documents Part Ⅰ Text: General View of Insurance Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Nine Commodity Inspection Part Ⅰ Text: Export and Import Commodity Inspection Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Ten Selling Techniques Part Ⅰ Text: Selling Techniques Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Eleven Dealing with Disputing Part Ⅰ Text: Business Disputes Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Unit Twelve E-commerce Part Ⅰ Text: The Magic of E-commerce Part Ⅱ Language Focus Part Ⅲ Exercises Part Ⅳ Fluency Work Keys to The Units References
