新編商務(wù)英語(yǔ)綜合教程·學(xué)生用書(shū)（第1冊(cè)）（高等學(xué)校商務(wù)英語(yǔ)系列教材）
- 所屬分類：
- 作者：
謝丹焰 主編
- 出版社：
清華大學(xué)出版社有限公司
- ISBN：9787811230765
- 出版日期：2009-11-1
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原價(jià)：
￥33.00元
現(xiàn)價(jià)：￥22.90元
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圖書(shū)簡(jiǎn)介
《新編商務(wù)英語(yǔ)綜合教程》是“高等學(xué)校商務(wù)英語(yǔ)系列教材”之一。本書(shū)為第1冊(cè)，共10個(gè)單元，每單元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分組成，并配有相應(yīng)的教師用書(shū)。.
本教程選材新穎，內(nèi)容豐富，專業(yè)面廣，實(shí)用性強(qiáng)，可供高等院校經(jīng)貿(mào)和商務(wù)英語(yǔ)專業(yè)的學(xué)生、具有相應(yīng)英語(yǔ)水平的商務(wù)工作者及商務(wù)英語(yǔ)愛(ài)好者學(xué)習(xí)使用。
目錄
Unit 1 Business Etiquette
Reading I Everyday Etiquette for Office Life
Reading II Handshakes
Extension
Unit 2 Shopping
Reading I Going Grocery Shopping: Let Your Fingers Do the Walking
Reading II You'd Better Shop Around
Extension
Unit 3 Companies
Reading I When Companies Are Places to Work
Reading II Second Chances
Extension
Unit 4 Products
Reading I A Standard of Excellence
Reading II Speeding New Products to Market
Extension
Unit 5 Promotion
Reading I The Buying and Selling of Dreams
Reading II Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading I Making the Best of a Good Job
Reading II New Rules for Landing a Job: Interview Skills That Give You the Edge
Extension
Unit 7 Cultural Diversity
Reading I Outstanding Cultural Diversity Programs
Reading II Developing an Intercultural Training Program
Extension
Unit 8 Managers
Reading I Managers for the Twenty-first Century
Reading II Managerial Caricatures
Extension
Unit 9 Going Global
Reading I Birth of a Buzzword
Reading II Global Marketing into the Twenty-first Century
Extension
Unit 10 Retailing
Reading I A Retailing Legend Is Born
Reading II Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions
